Web Sites That Sell is a complete web site package that goes well beyond putting an attractive web site on the internet for your dealership. The DataOne web site is a powerful tool designed to attract, inform and bring high quality people into your dealership. This is done through a variety of methods that all have the same two goals in mind:

• Build a web site from scratch, no cookie cutter techniques, no pre-determined templates. An original work that belongs to you.
• Make it ridiculously easy for people to find this web site when searching the Internet.
• Keep people on your web site and give them many reasons to submit lead forms to you.

These days everyone seems to have a slick web site with moving graphics and even some sound. What most dealerships lack is the following:

• A crisp fast loading web site.
• A web site that search engines pick up and rank in their top 10 listings for the words and phrases that most people will enter in looking for a dealership.
• One click paths to all inventories whether they be new, new specials, preowned, preowned specials, service menus, service specials, parts catalogs or parts specials.

The purpose of a web site is to sell, pure and simple. Please continue to review the pages in this section to learn how serious we take web site optimization and what you can start doing today to increase your quantity and quality of leads and sales.

FAQ:

[ + ] What do you mean by cookie cutter or template web sites?

Many dealer web site vendors quickly create flash sites for their customers becuase they use templates that are already created. While the entire site can be created in the matter of minutes it looses its individuality, its uniqueness. Many dealerships find themselves encountering almost identical web sites in other geographical areas. The Web Sites That Sell packages start with ideas, not preconceived notions. We work diligently with dealerships to understand what they want in a web site, where the focus should be and what their ideas are on their sites look and feel.

[ + ] Does flash really load slow?

It is important to note that your web site and each of its pages must load within a few seconds. If pages are not loaded within that small window of time you will lose visitors. Because of the way flash works many flash web sites end up utilizing too many HTTP requests (basically loading other page elements into the flash). Flash can also force some designers into using too much JavaScript. The bottom line is that flash takes notably longer to load and hence always slows down a pageload.

[ + ] How fast should a web site load?

Most web usability studies conducted in the last 10 years have shown the same thing: users beg for faster web sites. Research has shown that users need response times of less than one second when moving from one page to another if they are to navigate freely thorugh an information space. Traditional human factors research into response times also shows the need for response times faster than a second. For example, studies down at IBM in the 1970s and 1980s found that mainframe users were more productive when the time between hitting a function key and getting the requested screen was less than a second. Unfortunately we are not getting subsecond response times on the Web any time soon, so we know that users are going to be hurt by slow downloads. Currently, the minimum goal for response times should therefore be to get pages to users in no more than five seconds, since that's the limit of people's ability to keep their attention focused while waiting. Conservative use of graphics does not imply boring pages. Much can be done by colored table cells and creative (but restrained) use of different fonts. In particular, style sheets can be used to improve page design without incurring a download penalty. If you are using style sheets (and everybody should be doing so by the end of 1997), I do recommend making them linked rather than embedded: a linked style sheet only needs to be downloaded once (assuming that you have a consistent style for your site), whereas embedded styles add to the size of every single page. The most important issue in response time is when the user gets to see a screenful of useful information. It matters less if it takes longer to load the full page and all its illustrations if the user can start acting on some information fast.