Cost benefit, like our other product cost benefit sections, is almost negligible here if you factor in how this service will help you sell more vehicles (the bottom line).

But lets start by purely talking about cost savings.

Most high end web site vendors will latch car dealerships into at least a year long contract, many for several years. At $599 to $999 per month the idea is to provide an automotive dealership with a snazzy looking web site with flashy graphics, snazzy animation and even sound effects.

The Web Sites That Sell packages cost hundreds of dollars less per month and provide the same rich media experience, albeit without the overdone animation and ear wrenching sound effects.

Enough about apples to oranges cost savings. Please read on…

Web sites are no different than actual store fronts. Would you play obnoxious music as people ponder entering the front door of your showroom? Would you open a showroom on a dead end street without advertising on the radio, television or at least with print media or on AutoTrader and Cars.com?

So many dealerships make the very same mistake with their online dealership presence. Face it, if you are paying for a web design, web hosting and for at least a couple of online lead generators you are paying the price of a small storefront lease! And given that you will not do your own advertising for this new storefront location you should expect nothing less than the best advertising possible, built right into the lease price!

Now we arrive at the true cost benefits of Web Sites That Sell. Beyond the lower per month sticker price you must understand that we are handling the underlying technology that promotes your web site on all the major and minor search engines. Think of each search engine as a television channel, a Sunday newspaper ad, a 30 second radio spot. Even a roadside billboard.

Off the Internet you are more than capable of handling this advertising. Yes, you may even be great at it – able to negotiate the best rates, able to secure the best spots, able to pull together the resources to make your advertising the best in the area.

Unfortunately where the Internet begins your expertise may drop off. This is why it is so vitally important to be able to understand, work with, keep pace and trust the technology organization you pay to not just 'host' but 'promote' your online rooftop to the regional world around your physical storefront.

Enter Web Sites That Sell by DataOne Software. We are the experts to build, maintain and, yes, promote your online automotive rooftops.